Eat insects? Yes, it works really well and the dogs love it! In our products, we use only carefully selected ingredients of high quality. The insects used in all our products come from one of the world's leading insect farms located in the Netherlands.

Why are insects so good?

Insects are a powerful force of nature. Just as nature has the exceptional ability to create flourishing life where there is nothing, so do insects. Did you know they thrive on organic waste? They are one of our greatest upcyclers and can transform by-products into high-quality protein. Our insects are fed with organic, plant-based by-products of high quality.

The well-being of our insects

Our insects come from one of the world’s leading insect farms, located in the Netherlands. Our partner has great experience and has been chosen based on its high ethical and animal welfare standards. With a location in the EU, we can ensure maximum transparency and production quality control.

Animal welfare is very close to our heart and together with our partners we make insect welfare a top priority. We say no to traditional animal protein sources such as beef, pork and chicken, not only because of the pressure they put on our planet, but also out of consideration for animal wellbeing. We make sure our insects are taken care of and protected from bad practices. Even though studies show that insects are unlikely to experience feelings or even perceive their own welfare state, we say as our partners; "the absence of evidence is not evidence of absence". Therefore, we will always maintain the integrity and health of our insects together with our partners.

Our partners see to it that our insects get everything that they need. They ensure that they live in a climate similar to their ideal habitat to ensure their ability to live and express their natural behaviour. The insects are handled with the greatest care and feed on plant-based waste and by-products of high quality; a mix of grain, fruit and vegetable leftovers from local sources. Furthermore, our insect farm uses sensory technology, which ensures that the insects always get what they need: not too much food, not too little – just like humans.

We think our insects are so important that we have written an in-depth article about them. It is found in our help center where we gather all answers to our curious customers' questions.

--> All "Benefits with insects" articles


Our partner has GMP + certification (Good Manufacturing Process). This means that they reach the standards set to ensure safe feed handling.

It's tasty. It's nutritious. It's natural. It's sustainable. It's science-based. It's the pet food revolution.

Pernilla Westergren, Founder & CEO