My name is Pernilla and I am not only the founder of Petgood, I am also the owner of my yellow Labrador, Siri. It was when Siri became part of our family, that I began to reflect on what she was actually eating and how it affected her, and future generations.

I wanted to give Siri healthy and nutritious food without burdening our planet. Together with my co-founder Thomas and our veterinarian, Nicky, we came up with the solution: insect protein. Petgood was born, and in 2020 we became the first company in the Nordics to launch insect-based pet food - a food with dogs' and cats' health as the top priority, while also having a low climate impact.

Years have passed, more products have been launched, and most importantly, we have thousands of satisfied customers who experience the benefits of Petgood every day - the most nutritious and sustainable meat on the planet!