Petgood reveals LCA results

LCA stands for Life Cycle Assessment. In an LCA, the total climate footprint of a product is measured. Our entire production chain has therefore been mapped, everything from the origin of ingredients and production of the feed to transport to our warehouse and last mile delivery to our customers.

We have performed our LCA together with a third-party actor, CarbonCloud. The analysis is carried out according to the ISO standard 14067 and GHG protocol "Product Life Cycle Accounting and Reporting Standard". In the report, we share all the information we have about our product and create a model of our products' life cycle together with CarbonCloud, which also approves all the data upon completion of the report.

We want our customers to be able to know what our feed contains and how big climate impact it has. The analysis is an important tool as it helps our customers to make informed decisions, and increases our transparency and clarity. It also means that we show that we can really deliver on our promise to provide sustainable dog and cat food, and be a pioneer in the industry.

Our LCA is also a tool for our company's continued sustainability work. This type of analysis on food products is constantly evolving with the ingredients in the product; we can get worse or better results if, for example, we choose an ingredient from a different origin or if a supplier switches to a sustainable energy source. It is a good guide for improving ourselves and our products - sustainability work is never finished!

Our LCA showed that our product has a lower climate footprint than traditional food for dogs and cats. Our product results in approximately 2 kg of emissions per kg of feed, for both dogs and cats. If we compare to a traditional dog or cat food with beef, it is 4-5 times more, i.e. up to 11 kg emissions per kg of feed.

It is thanks to that our insect protein has such a low impact on the climate that our product results in lower emissions compared to traditional feed. To make it simple: If you look at your household, you lower your meat consumption with Petgood, and scientists agree - meat consumption contributes to a large proportion of all the world's emissions of greenhouse gases.

It is common to do this for human food, but it is not as common in the pet food industry. One of the reasons is that it is difficult for many, because it is not always possible to trace the origin of the ingredients used, or because the origin can vary. Animal feed often contains many different ingredients, which also makes it more complicated. We urge all pet owners to ask the manufacturer of their feed where the meat, fish and other ingredients come from!

It is important to increase transparency and sustainability in the industry. We want it to be easy for the consumer to make informed decisions - not least when it comes to health and sustainability.

There is something called blind meat consumption. As a consumer, you may make an active choice when you buy meat at a grocery store, choosing for example between the type of meat, locally produced or organic. Blind consumption is when you go to a lunch restaurant and cannot control quality or origin. Buying dog and cat food is almost always blind. It is rare that you find information about quality or origin, and if you want to search for more information, it is difficult to get it from most companies.

We also do an LCA to encourage others to do the same, so together we can make a difference for a sustainable future. We are open to being challenged, it would be fun to see if someone could show even better numbers!

This means that you lower your climate footprint by giving Petgood to your dog or cat. At Petgood, we now save over a thousand tons of carbon dioxide each year together with our customers. I would also like to add that in that number we have only counted on our feed, the difference we make increases with all our products, and as we grow.

What's even better is that you can make this change without compromising your pet’s health or your lifestyle. You don't have to sacrifice anything to make a sustainable choice - that's what we want to offer our customers.

We also want to take the opportunity to thank everyone who is part of our pet food revolution. You make a difference every day - thank you for being part of the solution!