Are you a breeder and looking for a sustainable partner who puts you and your doggies first? You lay the foundation for the next generation and deserve the best. With our breeder program you get just that! Your doggies get a pawsome start in life AND at the same time we reduce our pawprint together!

💸 Unique discount on all dog food

🚚 Free shipping and home delivery according to your needs

🐾 Priority to try new products before launch

🐶 Introduction and support from veterinary teams

💚 Additional recruitment discounts

Apply to our breeder program here

Read other breeder's stories here

It's tasty. It's nutritious. It's natural. It's sustainable. It's science-based. It's the pet food revolution.

Pernilla Westergren, Founder & CEO