We know better now - from FUNCiFUR to petgood

Since the beginning of our journey we have come across many different versions of our first name FUNCiFUR. Fancyfur, funkyfur, funciför, just to mention a few. And trust us, we know. Our name has neither been self-explanatory nor easy to pronounce, spell or remember. With that said - all versions of our name are welcome here. However, we want to build an inclusive brand. We want the pet food revolution to be for the many. It should be easy to join and tell about us, understand what we do and what we stand for. Frankly, we know better now. Therefore, we decided to change name to petgood - the do good pet food.

Who are petgood?

The name reflects us and our values. We are driven by creating a more transparent and sustainable pet world, creating positive change for both animals and our planet. In addition, petgood is easy to pronounce, spell and remember. Yup, a win-win!

Through the phrase we know better now we want to show who we are and what we stand for:

💜 WE - stands for inclusion and alludes to the positive: that we, all together, drive the pet food revolution and can make a difference together
💙 KNOW - stands for the science and research behind our products
💚 BETTER - stands for quality, that we offer something that is better for both the dog (animals) and the planet
💛 NOW - stands for urgency. It is time to act NOW - there is no planet B!

Are you interested in reading more about who we are? Please check out our story "We are petgood. The do good pet food"

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It's tasty. It's nutritious. It's natural. It's sustainable. It's science-based. It's the pet food revolution.

Pernilla Westergren, Founder & CEO