The story of FUNCiFUR

FUNCiFUR is a Swedish pet food tech company founded in 2020 when it got to our attention that pets are responsible for 25 % of the global meat consumption. The pet food industry was in desperate need of a revolution and FUNCiFUR was founded.

FUNCiFUR® Dog Food is the first of many products to be launched; all with the aim to make life happier and healthier for our beloved furry friends and our planet. Our complete insect-based dog food is packed with all natural and high quality insect-protein, vitamins, minerals and valuable fatty acids your furry friend needs to stay happy and healthy. While including the highest quality ingredients, insect-based dog food consumes dramatically less resources compared to traditional animal protein sources, such as beef, pork and chicken, which makes it a sustainable and healthy alternative for your dog! How pawsome is that?!

If you are like us and want your furry friend to eat healthy while minimizing your pawprints, we invite you to join the pet food revolution – since there is simply no planet B!

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It's tasty. It's nutritious. It's natural. It's sustainable. It's science-based. It's the pet food revolution.

Pernilla Westergren, Founder & CEO