Elda @labbenelda

Meet our lovely ambassador, Elda the labrador!

Woof, Elda! So nice to meet you!

First, what is your favourite thing to do?
Swimming! I would swim everyday, all year if I could decide. 

And do you have a favourite toy?
The lid of the laundry basket, it beats everything! 

Wow, that is a bit unusal. Do you have an unusal nickname too?
Dobby, can you tell why? 

Haha, I can guess.... now tell me something extra fun about you?
When I was a puppy I once ate my leash... sorry mum!

It's tasty. It's nutritious. It's natural. It's sustainable. It's science-based. It's the pet food revolution.

Pernilla Westergren, Founder & CEO