Petgood sets a new standard for quality and safety - removing potato and moving production to the Nordics

April 15, 2026
Petgood was founded to develop healthy and sustainable products based on the latest research. As part of this work, we continuously evaluate and improve every part of our product and supply chain.

Recently, many of our customers have raised questions and concerns following the detection of glycoalkaloid levels that exceeded recommended limits. We have taken this concern very seriously. As a result, we have implemented a number of measures and conducted a comprehensive review of our entire value chain, from raw materials to finished products. For us, customer trust is essential. We have therefore seen this recent challenge as an opportunity to become even better.

With the support of research, increased transparency, and a continuous focus on development, we are now taking another step to strengthen the quality of our products. Our ambition is to offer the very best product on the market and to create complete confidence for our customers.

This has led to two important changes:

1. Potatoes are excluded from all our dry food – for maximum control
Potatoes are a well-established ingredient with several nutritional benefits, but to ensure full control over raw material quality and minimize variation, we have chosen to replace them. Instead, we are optimizing the recipe with other ingredients already included in our dry food.

2. Production moves to the Nordics – for the highest possible standards
We are moving a large part of our production to the Nordic region as part of our long-term ambition to work closer to both raw materials and production. For us, this is about building a more local, transparent, and controlled value chain. Production will take place in one of the most modern facilities in the region, with the highest quality and traceability standards in the industry.

It is important to emphasize that our products have always complied with current regulations and have been assessed as safe in dialogue with relevant authorities. However, for us, it is not about meeting minimum requirements. It is about continuously optimizing the level of quality and safety in pet food.

Refined recipes – even higher nutritional density
As part of this work, we have further optimized our recipes with the goal of creating an even more nutritious and balanced composition. We have not replaced the potatoes with new grain ingredients; instead, we have increased the proportion of our existing raw materials. The protein from potatoes is thus replaced with a higher share of nutrient-rich insect protein.

The result is:

• Increased proportion of insect protein for better digestibility and protein quality

• Enhanced dietary fiber content to support good digestive health

• Higher levels of essential fatty acids, including omega-3 and omega-6

• Added natural superfoods such as cranberries and rosemary

The result is a recipe with even higher nutritional density.

First batch launches in week 17
On April 20, we will begin launching our new, updated recipes, with insect-based premium food for adult dogs, puppies, seniors, insects & rice, and cats being first out. Thereafter, we will gradually roll out the new recipes across the rest of the range.

We are creating a healthier world for animals
We are proud to pave the way for insect-based pet food on a scientific foundation. Together with leading universities and research partners, Petgood’s veterinary team is advancing research on the health benefits of insect protein. Responsible for our product development and research is our Chief Veterinarian, Dr. Nicky Sluczanowski. Together with our research partners, she leads scientific projects and is today a leading veterinarian in the field.

Kind regards,
The Petgood Team